About More Extra
More Extra was born from a love for bold presence and a lifelong fascination with the jewelry of my mother and aunties: gold rings, bracelets and beaded necklaces. For us, "Extra" isn’t just an aesthetic. It's s an ancestral right.
Modern Heritage. Styled to Amplify.
As an artist and filmmaker, I’ve spent my life capturing "Main Character" energy. I know that the most compelling stories are told by those who unapologetically own their space. I realized that the jewelry we wear is a visual frequency, a way of reclaiming our identity and taking up space in a Western world.
The Diasporic Standard: Beyond Borders
We don’t believe heritage is a fixed point on a map. Our community: the self-made people of color in cities like Amsterdam, London, New York, and Paris—are masters of the mix. We pair vintage luxury with city grit; we blend the rich, 22k warmth of a Sudanese market with the intricate craftsmanship of Indian gold-work.
Our jewelry reflect this cultural exchange. These are Diasporic Artifacts: pieces that celebrate the commonalities of our history. Whether it’s heavy, textured brass synonymous with tradition or bright red & turquoise beads, our jewelry speaks a universal language of power.
The More Extra Standard
We don’t do "disposable." We curate small-batch collections that are built to keep up with your pace.
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Artisanal Brass: Hand-sculpted pieces with a warmth and weight that feels like a found heirloom.
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Surgical Steel Essentials: 316L grade steel that is 100% waterproof and tarnish-free. Armor for the boardroom and the bar.
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Small-Batch Exclusivity: Like a scene in a film, our drops are limited. We prioritize the "find" over the "volume," ensuring your piece remains as rare as your vibe.
More Extra is about attainable boldness. We celebrate the women who shine loudly, proudly, and without hesitation.
— Bibi Fadlalla Founder & Creative Director
Be bold. Be golden. Be more extra.
